Nautica - Asociación de Empresas Náuticas de Baleares

The owners and executives of companies involved in water sports are very concerned. And not just because turnover in 2009 was less than half that in 2007, but by the bad image that often clings to the industry, "because of certain people who buy Certain types of craft and that the public has a very bad account".

Help is on the way with Senor Alexander Landeluce CEO of the National Association of Marine (Anen), who thinks he knows the remedy: an image campaign to "Sensitize and educate" politicians, media and general public about the many opportunities for water sports and convince them that it is an activity accessible to all budgets. Source: The newspaper of Aragon (10/01/2010).

Landaluce is confident that over time the popular perception of the world of yachts and sailboats will improve as did in recent yearsthe Images of temporary employment firms (ETT), previously described as "exploitative" or promoters of timeshare homes, "which until recently were branded as nothing short of criminal. "

American example

Anen's budget, acknowledges its CEO, is not as generous as their American counterparts, who spent five billion euros in a recent marketing campaign To improve its image, but on a smaller scale will continue its strategic objectives similar to the one practiced by Lobi. Backed by the CEOE, employers will meet with senior members of all parliamentary parties, advise the leaders of opinion writing in the mainstream press on these issues and launch an advertising campaign in various national media.

Also he has requested meetings with the various fields of central government concerning the activities of the sector - Economy, Merchant Marine and Tourism - to open more lines of financing for SMEs ICO pleasure boating and he hopes that these be included in future plans of re-industrialization . "Everything about it - emphasizing Anen - results in an industry worth just over 5.5 million euros, employment generation and maintenance of the existing 115.000 jobs.

Registrations

Barcelona, the Balearic Islands and Madrid top the rankings of registered recreational boats. Barcelona, which has a market share of 13%, recorded between January and September 2009 a drop in enrollment of 40% over the same period in 2008. In the Balearic Islands, the decrease was 45%.